Ask any red-blooded Ferrari enthusiast and they will recognize the significance of the year 1947. That was the year the magic happened. It was the year that il commendatore, Enzo Ferrari, started selling the first cars that bore his name. Many world championships, street car accolades, and happy customers later, and the company is still going strong. And now that the calendar is showing 2007, it’s time for Ferrari’s 60th birthday celebration.
And apparently the Panamerican 20,000 run for the launch of the 599 went better than hoped for and has spawned a sequel. To commemorate this special occasion a road rally will be held, beginning in Abu Dhabi on January 28th and covering 6 different continents along the way. The participants should reach the finish line in Maranello at the end of June.
Abu Dhabi is significant as a starting point because it is the site of the future Ferrari theme park and a pretty big market for the Italian firm’s vehicles. After crossing 50 different countries, the racers will reach Maranello around June 24th.
As publicity stunts go, this is a doozy. Parading a bunch of Ferraris around the world sounds like our idea of a good time, but it will be educational too. After all, something has to go on those batons. So Ferrari will be showing off 60 of its most important automotive innovations. Things like aluminum pliers for disc brakes, the electric differential, and the F1 gearbox. And it’s obvious these innovations have kept Ferrari ahead of the game all these years.
In fact, as they explained in the briefing that accompanied the relay race announcement, business is thriving. Running at almost full capacity, riding a new wave of popularity since the 599 GTB Fiorano was launched, the company again took the opportunity to deny rumors of a new entry-level model, despite continued reports to the contrary. We hope they have a passenger seat open when they hit the States.